Bridging the gap between technical systems and exceptional business outcomes.
An unconventional path. A practical approach.
I help founders and business leaders launch new ventures, build the systems that scale, and grow sustainably. Whether you need a fractional executive, a technology platform, or someone to turn strategy into action — I provide the kindling that gets things burning.
Let's talk
About
My career has followed an unconventional path — from sustainable building design to tech startups, from running a solar company to launching bike-sharing in the Southern Hemisphere, from facility management to strata technology.
The common thread? Turning complex problems into working solutions.
I don't just advise. I build alongside you — writing code, structuring deals, designing systems, and making introductions. Think of it as a business partner you can deploy exactly when and where you need.
Based in Adelaide, I work with clients nationally and remotely across Australia.
AI-native from day one. I build with the tools that are reshaping how work gets done — not as an experiment, but as a core part of how I deliver faster, sharper outcomes for clients.
Qualifications: M.Sustainability Science | AICD Climate Governance | MICDA
The Path Here
Started in sustainability consulting, helping architects achieve thermal efficiency compliance and Green Star ratings
Business development and operations roles across cycling advocacy, retail, and fashion industries
Launched UberEATS operations in Adelaide, then recruited to launch ofo bike-sharing — building Adelaide as the first ofo city in the Southern Hemisphere
CEO of Solar Depot Australia, managing 35-40 staff and $8M revenue in commercial and industrial solar
General Manager at Ensign Services SA, full P&L responsibility for 60 staff and multi-million dollar operations
Founded The Clockwork Cloud; joined RenewCorp as Head of Sustainability and Technology
How I Work
Be a Builder
Create more than you're given. Produce more than you consume. Focus on results.
Have Courage
Take risks. Adapt to changing circumstances. Seek help when needed. Maintain transparency. Stand by your principles.
Be Self-Sufficient
Take ownership. Demonstrate resilience. Build capability in yourself and others. Practice servant leadership.
What I Bring
“The translation layer between technical systems and business outcomes.”
“This breadth isn't scattered — it's strategic. The best solutions often come from connecting dots across disciplines that rarely talk to each other.”
How I Help
My work spans multiple industries because business fundamentals translate. Here's how I typically help:
Launch
Getting new ventures off the ground. Business formation, brand strategy, go-to-market planning, and MVP development. From idea validation through to first customers.
- Brand development and positioning
- Market research and validation
- Technology MVP builds
- Pitch deck and investor materials
- Business registration and structure
Build
Creating the foundations for scale. Technology platforms, operational systems, process design, and team capability building. Turning vision into functioning infrastructure.
- Web application development
- Database and system architecture
- Workflow automation
- Process documentation
- Team structure and capability planning
Grow
Expanding what's working. Strategic advisory, fractional executive roles, partnership development, and scaling support. Adding fuel to existing fires.
- Fractional MD/COO engagements
- Strategic planning facilitation
- Partnership and network introductions
- Business development support
- Board advisory
Sustain
Maintaining and optimising operations. Asset management, energy efficiency, compliance frameworks, and operational improvement. Keeping the engine running smoothly.
- Energy audits and decarbonisation strategy
- NABERS compliance and rating optimisation
- Asset auditing and condition assessment
- Regulatory compliance frameworks
- Operational efficiency reviews
- Access to curated delivery network
Distinctive Strengths
The Translation Layer
Bridging the gap between technical systems and business outcomes. Equally comfortable debugging code as structuring a fractional executive engagement.
Startup to Scale
Launched UberEATS and ofo operations from scratch. Ran a solar company as CEO. Know what it takes to build from zero — and what breaks when you grow.
Commercial Credibility
Full P&L responsibility for teams of 40-60 people and multi-million dollar operations. Not just advisory experience — actual operating experience.
Implementation Over Advice
Work patterns consistently move from strategy to tangible deliverables. Not just recommendations — working systems, functional code, and usable outputs.
Network Orchestration
Expertise in identifying and coordinating specialist resources — assessors, engineers, tradespeople — acting as the orchestration point for complex multi-disciplinary projects.
Pattern Recognition
Problems in healthcare look like problems in property look like problems in tech. Experience across industries reveals solutions others miss.
Selected Engagements
Structured IP licensing and technology platform delivery for a national asset management firm
Designed decarbonisation roadmaps for aged care and healthcare facilities across South Australia
Built and deployed web applications supporting 200+ commercial property assets
Provided fractional executive support through launch phase for an Australian proptech startup
Insured: $2M Professional Indemnity | $10M Public Liability
Where I Work
I deliberately work across sectors. Fresh perspectives come from cross-pollination.
Platform builds, AI integration, workflow automation
Asset platforms, NABERS compliance, energy procurement
Facility optimisation, decarbonisation roadmaps, compliance frameworks
Solar advisory, carbon strategy, regulatory navigation
Fractional executive roles, go-to-market strategy, operational design
Energy efficiency, process improvement, sustainability reporting
Let's Talk
Whether you have a specific project in mind or just want to explore how I might help, I'd welcome a conversation.